comprisma GmbH Logo comprisma GmbH
PR agency for greater visibility and trust

Dachauer Str. 14
80335 Munich

PHONE +49 (0)89 9545 754-50
E-MAIL hallo@comprisma.de
Logo der PR-Agentur comprisma aus München
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B2B companies
Consultation-intensive offerings
Market entry
We make you visible across media, search, and AI. Measurable. Performance-based.
 
Tapetenrolle

What is Performance PR?

comprisma turns your expertise into media-ready stories and places them strategically in relevant trade, industry, business, and leading media outlets. The result is editorial visibility that builds trust, strengthens discoverability, and makes your brand more visible across search engines and AI systems.

Predictable. Measurable. Successful.

Learn more about Performance PR

Why Performance PR Is Becoming Increasingly Important for AI Visibility

If you want to be visible today, it's no longer enough to perform well on Google. AI systems also rely on what they can find about companies, experts, products, and topics across the market. And what matters is not just what you say about yourself on your own website. External signals are becoming increasingly important: mentions in trade publications, interviews, expert contributions, editorial sources, backlinks, citable content, and a clearly defined topical profile. In short, AI systems need reliable source material. And they're becoming increasingly good at distinguishing between "we're the best" marketing and credible third-party validation. That's exactly where Performance PR comes in. comprisma transforms your expertise into media-ready stories and places them in relevant trade, industry, business, and specialist publications. The result is a lasting editorial footprint that builds trust, strengthens your discoverability, and increases the likelihood that your brand, experts, and topics are recognized by search engines and AI systems as relevant, credible, and authoritative. It's not a magic ChatGPT shortcut. It's strategic visibility work for a world where search engines, AI systems, and decision-makers increasingly rely on external authority.

The comprisma Media Engine

The Performance PR System for Strong Brands

Every month, we develop a media-ready story and refine it together with your experts. We then handle the media pitching, targeted outreach, and professional execution of your media placements.

This is how company expertise becomes editorial visibility.

You don't need to come to us with ready-made PR ideas. We analyze your offering, target audiences, competitors, relevant market trends, and the media landscape. Based on that, we identify topic opportunities that align with your positioning and offer editorial teams more than just another product message.

Many companies have deep expertise, but not yet a story that editorial teams would pick up. We collaborate with your experts, ask the right questions, and translate product benefits, experience, data, and market insights into compelling angles, strong narratives, and valuable perspectives.

Based on the agreed topic, we develop a clear abstract and an editorially relevant pitch, including a working title, core thesis, reader value, proposed structure, and the right expert contribution. This gives editors not a promotional text, but a concrete story proposal that fits their publication.

We don't rely on mass distribution. We prioritize relevant trade, industry, business, specialist, and leading media outlets, approach selected top-tier publications directly, and then expand our reach through personalized outreach. When appropriate, we follow up by phone. Our goal is qualified editorial coverage, not PR for the sake of activity.

When an editorial team expresses interest, we manage the entire process: feature articles, guest contributions, interviews, expert commentary, statements, or background briefings. We support you with ghostwriting, structure, approvals, and editorial refinement. After publication, we provide transparent reporting on the results, including media quality, reach, mentions, backlinks, and key learnings for the next campaign.
Pr-performanceberater Fritz
Fritz im Efeu

Media Engine Packages

Choose the PR package that fits your goals.

Flexible, powerful, and results-driven: Our Media Engine packages turn your expertise into media-ready stories and place you in relevant trade, industry, and business publications.

Beagle Wearing a Captain's uniform with hat and insignia, paws resting on a desk.

MEDIA ENGINE

Pilot

5.000 €
(one-time)

Perfect for assessing your PR potential and launching your first strong media story.

Included:

  • Research-based PR potential analysis
  • Development of one media-ready story
  • PR pitch, including setup and execution
  • Goal: 2 or more AI-relevant media placements
  • No success fee during the pilot.
Good to know:

The pilot is the ideal starting point for a subsequent six-month collaboration.

Pr-paket Medienmotor Performance Mit Beagle Fritz

MEDIA ENGINE

Performance

2.500 €
 (monthly)

Our six-month program for continuous editorial visibility and long-term AI visibility.

Included:

  • Ongoing topic analysis and development
  • Refinement of media-ready expert stories
  • 1 PR pitch and targeted media outreach per month
  • Goal: ≥ 2 editorial placements per month
  • Expert coordination and editorial refinement
  • Interviews, expert articles, statements, and backlinks
  • Comprehensive performance reporting
Success fee for qualified media placements:
  • Base: 1.500 €
  • Premium: 3.000 €
  • Leading media outlet: 5.000 €
Pr-paket Medienmotor Authority Mit Beagle Fritz Als Professor Mit Viel Wissen Und Authorität

MEDIENMOTOR

Authority

Custom

For companies that want to be recognized as thought leaders in their market.

Possible components:

  • Multiple PR pitches per month
  • Studies and reports as PR hooks
  • Social media management for experts and corporate channels
  • Sales enablement with proof sheets and more.
  • Additional web content for SEO and AI visibility
Good to know:

Media Engine Authority is tailored to your specific goals.

Measurable Results

Editorial Placements, Reach, and AI Visibility.

Flexible and Scalable

From a pilot project to a long-term authority strategy.

Results-Driven

We work on a performance-based model, focused on delivering meaningful editorial placements.

Lasting Impact

Build Trust, Secure Visibility, and Support Growth.

Because great PR doesn't start with a press release. 

It starts with a great story.

PR Potential Analysis

Is Your Story Ready for the Media?

Not every offering is automatically a strong PR story. And not every product message interests an editorial team just because it sounds important internally. Our research-based PR Potential Analysis evaluates whether your company's expertise can be transformed into media-ready visibility - for relevant media coverage, stronger discoverability across search and AI systems, and measurable business impact.

Beagle Fritz Füllt Den Pr-potenzialanalyse Fragebogen Aus
1. Provide Your Information 

You complete our research-based PR Potential Analysis questionnaire. This provides us with the key information about your company, your offering, your target audiences, and your communication topics to date. 

Beagle Fritz Führt Die Pr-potenzialanalyse Durch
2. PR Potential Analysis 

We evaluate your PR potential using research-based strategic criteria. We assess which topics are media-ready and how effectively they can contribute to visibility across search engines and AI systems. 

Beagle Fritz Wertet Die Pr-potenzialanalyse Aus
3. Potential Assessment 

We prepare a detailed analysis report, which you'll receive as a personalized PDF. It highlights the topics with the greatest potential and identifies the approaches that should be prioritized. 

Beagle Fritz Empfiehlt Eine Pr-strategie Auf Basis Der Pr-potenzialanalyse
4. Strategy Recommendation 

If the outcome is positive, we'll present you with an initial creative pitch idea. We'll also walk you through, in a free, concise strategy session, how the comprisma Media Engine would work successfully for your business. 

Your Result: A Ready-to-Execute PR Roadmap!

You'll receive an honest assessment of your PR potential, along with actionable recommendations for topics, media opportunities, and your next steps. 

Visibility in the Media That Matters.

A selection of leading trade, business, and national media outlets where comprisma has secured editorial coverage for clients, experts, and their stories.

For B2B companies with something meaningful to say.

Performance PR with AI Impact

Performance PR works best when a company has real substance: expertise, data, product advantages, market experience, clear perspectives, or solutions that require explanation. These are exactly the ingredients that become stories editorial teams want to cover.

The comprisma Media Engine is therefore particularly well suited for companies that don't simply want to communicate more loudly, but want to become more visible, more credible, and more authoritative.

Innovative Tech + Software

Innovative Tech & Software 

For established providers and startups that want to increase the visibility of their solutions and product benefits beyond their own channels. We turn features, use cases, and expert knowledge into stories that resonate with trade media, decision-makers, and AI-powered search.

Market Entry into Germany, Austria & Switzerland

For international brands looking to build trust, gain media access, and establish local relevance in the German-speaking market. We translate global messaging into stories that resonate in the DACH region and are relevant to German trade and business media.

Tax, Legal, Finance & Consulting

For complex topics that require deep expertise and therefore have strong potential for high-quality editorial coverage in trade media. Whether it's e-invoicing, tax technology, legal operations, finance automation, or enterprise IT, we turn complex topics into media-ready stories. And make them visible in AI.

Consultation-Intensive Offerings

For companies and brands whose solutions don't have to be highly complex but are not yet well known in the German-speaking market. We translate your offering, value proposition, and brand promise into locally relevant stories that resonate with both the media and your target audiences across the DACH region.

Why comprisma?

Great PR Is Built on Relevance. Not Noise.

Many B2B companies have deep expertise. But their communication often still sounds like product messaging, sales arguments, or generic innovation rhetoric. comprisma turns that expertise into stories with real substance - stories that resonate with editorial teams, earn media coverage, and capture the attention of relevant publications.

Strategic Precision

Our stories are developed at the intersection of market dynamics, audience needs, media logic, and strategic positioning.

Deep Subject-Matter Expertise

We immerse ourselves in complex offerings and turn them into clear, credible, and media-ready stories.

Honest Assessment

Not every story has media potential. If it does, we'll show you. If it doesn't, we'll tell you.

The Courage to Be Relevant

We help companies stand out instead of sounding like everyone else.

Helping B2B Companies Across the DACH Region Since 2013

Experts in Complex Topics, Technology, and Consulting

Measurable Results Through Editorial Visibility

Personal. Collaborative. Professional.

Astronauten-fritz Kurz Vor Dem Start Zum Pr-himmel

Ready to Build Your Media Visibility?

Find out whether your business has the potential for Performance PR and AI Visibility.

Frequently Asked Questions About Performance PR and the Media Engine

What You Should Know Before Getting Started with Systematic Media Coverage, AI Visibility, and Editorial Presence.

We find the spark that turns your message into a headline and develop compelling storylines that genuinely capture the interest of editorial teams.

Performance PR combines editorial relevance with clear objectives, measurable results, and a systematic content strategy.

Performance Marketing relies primarily on paid reach. Performance PR focuses on credible editorial visibility, thought leadership, and long-term media presence.

Editorial coverage, expert contributions, and consistent topical positioning increase the likelihood that your company and its content will be recognized and referenced by AI-powered search and research systems.

No reputable PR agency can guarantee editorial coverage. What we can do is develop your topics, positioning, and media outreach in a way that significantly increases the likelihood of securing relevant editorial placements.

The PR Potential Analysis evaluates your topics, expertise, audience relevance, and media potential. The result is a solid foundation for developing an effective PR strategy.

Ready to Build Your Own PR Game Plan?

Take the free PR Potential Analysis today. You'll receive a personalized assessment of your PR potential, along with concrete recommendations for story angles, media opportunities, and the best next steps.