Your Munich Agency for
Performance-PR
You have expertise, strong arguments, and a solution that deserves attention. We turn that into editorial visibility across trade publications, business media, search engines, and AI systems.
comprisma is a Munich-based Performance PR agency for B2B brands, technology companies, and consultation-intensive businesses across the DACH region. We turn your expertise into media-ready stories and place them strategically in relevant publications.
Why Performance PR?
Many companies still approach PR the traditional way: they publish a product announcement, send out a press release to a media list, and hope something comes of it.
You can do that. It just rarely delivers results.
The (R)evolution of the PR Agency
What do we do differently as a Performance PR agency? Everything.
Performance PR works best when a company has real substance: expertise, data, product advantages, market experience, clear points of view, or solutions that require explanation. These are exactly the ingredients that become stories editors want to cover.
Unser performanceorietierter PR-Ansatz verbindet deshalb zwei Dinge:
Eine bessere redaktionelle Erfolgslogik und ein faireres Vergütungsmodell.
We develop stories that resonate beyond your own channels and work toward qualified editorial placements. Instead of the traditional PR retainer model of "pay first, hope later," we combine a predictable base fee with performance-based compensation that is only earned when real media coverage is achieved.
Identify Stories That Matter Beyond Your Own Channels
We analyze your market, the media landscape, your target audiences, and your expertise to develop stories and messages that are not only important internally, but also relevant to editorial teams.
Turn Expertise into Media Visibility
We capture the expertise, perspectives, and real-world insights of your experts, shape them into media-ready pitches, and place them strategically in relevant editorial outlets.
Measure Visible Results. Reward Real Performance.
We work toward qualified editorial placements. The base fee covers strategy and execution, while the success fee only applies when the targeted media coverage is actually achieved.
Your Result: A Ready-to-Execute PR Game Plan!
You'll receive an honest assessment of your PR potential, along with actionable recommendations for topics, media opportunities, and the best next steps.
Why B2B Companies Benefit from Performance PR
B2B buying decisions are complex. Buyers compare vendors, evaluate expertise, read trade publications, search on Google, consult AI systems, and rely on credible sources.
If you're not visible there, you're unlikely to be considered.
Performance PR makes your expertise visible where trust is built:
In relevanten Fach-, Branchen-, Wirtschafts-, Special-Interest- und Leitmedien. Besonders stark ist der Ansatz für Unternehmen mit erklärungsbedürftigen Produkten, beratungsintensiven Leistungen, technologischen Lösungen, starker Expertise oder DACH-Sichtbarkeitsziel.
Based in Munich. At Home Around the World.
From Munich. Driving Visibility Across the German-Speaking Market.
comprisma is based in Munich, but our work doesn't stop at the city, state, or national border. As a Performance PR agency, we help B2B companies, technology providers, and consultation-intensive businesses build visibility across the entire DACH region.
- For specialized B2B companies, we develop stories that resonate with the German-speaking media landscape.
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For international companies, we translate global messaging into local relevance. We help international brands become visible—and valued.
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For startups, scale-ups, and hidden champions, we create the attention they need—and deserve.
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For German companies, we turn existing expertise into greater visibility.
Munich is the ideal base for that: a strong business hub, technology-driven, closely connected to the media landscape, and at the heart of a market where B2B communication needs to build trust, authority, and visibility.
Performance PR with a System
The comprisma Media Engine:
A PR System for Strong Brands
Our core offering for measurable, performance-based PR is the comprisma Media Engine. It combines story development, expert collaboration, media pitching, outreach, editorial execution, and reporting into a structured, scalable Performance PR process.
The Media Engine is designed to consistently secure high-quality editorial placements in the media outlets that matter most.
By default, we execute one prioritized media pitch per month. With the right stories and strong collaboration from the client, this typically results in two or more high-quality editorial placements.
- Define the strategic objectives and media landscape
- Analyze the market, media, and story opportunities
- Develop media-ready stories
- Gather and refine expert insights
- Create the abstract and media pitch
- Pitch the right stories to the right journalists
- Secure and support editorial publication
- Document results and continuously optimize the process
Media Engine Packages
Choose the PR package that fits your goals.
Flexible, powerful, and results-driven: Our Media Engine packages turn your expertise into media-ready stories and place you in relevant trade, industry, and business publications.
MEDIA ENGINE
Pilot
5.000 €
(one-time)
Ideal for getting started
Perfect for assessing your PR potential and launching your first strong media story.
Included:
- Research-based PR potential analysis
- Development of one media-ready story
- PR pitch, including setup and execution
- Goal: 2 or more AI-relevant media placements
- No success fee during the pilot.
Good to know:
The pilot is the ideal starting point for a subsequent six-month collaboration.
MEDIA ENGINE
Performance
2.500 €
(monthly)
Best value for money
Our six-month program for continuous editorial visibility and long-term AI visibility.
Included:
- Ongoing topic analysis and development
- Refinement of media-ready expert stories
- 1 PR pitch and targeted media outreach per month
- Goal: ≥ 2 editorial placements per month
- Expert coordination and editorial refinement
- Interviews, expert articles, statements, and backlinks
- Comprehensive performance reporting
Success fee for qualified media placements:
- Base: 1.500 €
- Premium: 3.000 €
- Leading media outlet: 5.000 €
MEDIENMOTOR
Authority
Custom
More for more
For companies that want to be recognized as thought leaders in their market.
Possible components:
- Multiple PR pitches per month
- Studies and reports as PR hooks
- Social media management for experts and corporate channels
- Sales enablement with proof sheets and more.
- Additional web content for SEO and AI visibility
Good to know:
Media Engine Authority is tailored to your specific goals.
Measurable Results
Editorial Placements, Reach, and AI Visibility.
Flexible and Scalable
From a pilot project to a long-term authority strategy.
Results-Driven
We work on a performance-based model, focused on delivering meaningful editorial placements.
Lasting Impact
Build Trust, Secure Visibility, and Support Growth.
For B2B companies with something meaningful to say.
Performance PR with AI Impact
Performance PR works best when a company has real substance: expertise, data, product advantages, market experience, clear perspectives, or solutions that require explanation. These are exactly the ingredients that become stories editorial teams want to cover.
The comprisma Media Engine is therefore particularly well suited for companies that don't simply want to communicate more loudly, but want to become more visible, more credible, and more authoritative.
Innovative Tech + Software
Innovative Tech & Software
For established providers and startups that want to increase the visibility of their solutions and product benefits beyond their own channels. We turn features, use cases, and expert knowledge into stories that resonate with trade media, decision-makers, and AI-powered search.
Market Entry into Germany, Austria & Switzerland
For international brands looking to build trust, gain media access, and establish local relevance in the German-speaking market. We translate global messaging into stories that resonate in the DACH region and are relevant to German trade and business media.
Tax, Legal, Finance & Consulting
For complex topics that require deep expertise and therefore have strong potential for high-quality editorial coverage in trade media. Whether it's e-invoicing, tax technology, legal operations, finance automation, or enterprise IT, we turn complex topics into media-ready stories. And make them visible in AI.
Consultation-Intensive Offerings
For companies and brands whose solutions don't have to be highly complex but are not yet well known in the German-speaking market. We translate your offering, value proposition, and brand promise into locally relevant stories that resonate with both the media and your target audiences across the DACH region.
Visibility in the Media That Matters.
A selection of leading trade, business, and national media outlets where comprisma has secured editorial coverage for clients, experts, and their stories.
Clarity. A Feel for Great Stories. Media Expertise. No PR Fairy Tales.
What You Can Expect from comprisma as Your Performance PR Agency
We don't promise guaranteed coverage in your preferred media outlet. No reputable PR agency can—as long as we're talking about genuine editorial coverage.
What we do promise is a rigorous assessment of where your story has the greatest potential, how to make it media-ready, and which journalists and publications are the right fit.
You won't get polished agency theatrics from us. You'll get honest advice, strategic thinking, and hands-on execution. We develop compelling stories, pitch them to the right journalists, support the editorial process, and make the results measurable. And if a story isn't likely to succeed, we'll tell you upfront—better before the pitch than after three weeks of silence.
Why comprisma?
Great PR Is Built on Relevance. Not Noise.
Many B2B companies have deep expertise. But their communication often still sounds like product messaging, sales arguments, or generic innovation rhetoric. comprisma turns that expertise into stories with real substance - stories that resonate with editorial teams, earn media coverage, and capture the attention of relevant publications.Strategic Precision
Our stories are developed at the intersection of market dynamics, audience needs, media logic, and strategic positioning.
Deep Subject-Matter Expertise
We immerse ourselves in complex offerings and turn them into clear, credible, and media-ready stories.
Honest Assessment
Not every story has media potential. If it does, we'll show you. If it doesn't, we'll tell you.
The Courage to Be Relevant
We help companies stand out instead of sounding like everyone else.
Helping B2B Companies Across the DACH Region Since 2013
Experts in Complex Topics, Technology, and Consulting
Measurable Results Through Editorial Visibility
Personal. Collaborative. Professional.
Ready to Build Your Media Visibility?
Find out whether your business has the potential for Performance PR and AI Visibility.
Frequently Asked Questions
Everything else you might want to know about comprisma as your Munich-based Performance PR agency.
A Performance PR agency combines traditional media relations with a measurable, results-driven approach. The focus isn't simply on generating ongoing PR activity—it's on delivering qualified editorial coverage in the media outlets that matter most.
No. Performance Marketing typically relies on paid advertising, clicks, leads, and conversion metrics. Performance PR is built on earned media—editorial visibility earned through relevance, expertise, and a strong fit with the media, rather than paid placement.
comprisma is based in Munich and works with B2B companies, technology providers, and consultation-intensive businesses across the DACH region. Our approach combines strategic story development, targeted media outreach, editorial execution, and a results-driven Performance PR methodology.
Performance PR is particularly effective for companies with genuine expertise, consultation-intensive offerings, recognized subject-matter experts, proprietary data, customer case studies, or unique market insights. The key requirement is having the potential to develop stories that are genuinely relevant to both journalists and your target audience.
Specific media outlets or publication dates cannot be guaranteed in professional PR. Editorial decisions are made independently by journalists and editors.
The Media Engine is designed to consistently generate qualified editorial coverage through compelling stories, strong client collaboration, and targeted media outreach. On average, a single media pitch results in two or more qualified editorial placements for our clients.
Editorial coverage creates valuable external signals: media mentions, trusted citations, backlinks, expert contributions, and topical authority. These signals have been shown to strengthen both search engine visibility and how companies are recognized by AI-powered search and answer systems. And we've seen it firsthand—the results are real for our clients.
The best place to start is the PR Potential Analysis. We'll evaluate whether your business has the relevance, substance, and media fit needed for successful PR—and recommend the right next step, whether that's an initial pilot project, the Media Engine Performance program, or a broader long-term authority strategy.
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“Together with comprisma, we built our B2C content marketing from the ground up – from the very first idea and concept to the finished articles. Many of them still rank very well today.
Working with Björn in particular was and continues to be a real pleasure: highly professional and at the same time very personable. An absolute recommendation.”"
"“By far one of the best agencies I have ever had the pleasure of working with. Fast, highly professional service with consistently tailor-made solutions across social media, PR and overall brand positioning. comprisma also maintains excellent contacts within the media landscape and comes with an unreserved recommendation.” "
"“We have been working with comprisma since August 2022, primarily relying on their strong expertise in PR. They create high-quality content, professionally translate market research data into press-ready copy and place it selectively in relevant media across both B2B and B2C environments. What convinces us most is the combination of quality, reliability, flexibility and the very personal and pleasant way of working together. Our ideas are always well understood and implemented quickly and directly.” "
"A highly specialized digital agency with creative leadership and consistently friendly, supportive teams across consulting and execution."
"“Why comprisma is the best agency at our side? Because the team is always there for us, works with us to develop and evaluate ideas, and consistently delivers excellent results. You can truly rely on great content and PR – and if something does go wrong, it is resolved quickly and effortlessly. A genuine worry-free package.”"
"“The small, highly committed team around Björn Berensmann quickly immersed itself in our niche topic of wild bees. Thanks to strong communication work, they repeatedly manage to inspire editorial teams with our idea: promoting wild bees with a BeeHome.”"
Ready to Build Your Own PR Game Plan?
Take the free PR Potential Analysis today. You'll receive a personalized assessment of your PR potential, along with concrete recommendations for story angles, media opportunities, and the best next steps.
