Performance PR for
Greater AI Visibility
If you want to be visible in AI-generated answers, great content on your own website is no longer enough.
comprisma brings your expertise, solutions, and product strengths into trusted editorial media. This creates credible third-party sources, media mentions, and authority signals that can strengthen your visibility in both search engines and AI-powered systems.
What Is AI Visibility?
Be Visible When Decision-Makers Ask AI
More and more people use AI systems to research vendors, compare solutions, and understand complex topics. AI Visibility describes whether and how your company, experts, products, or key topics appear in those AI-generated answers. What matters isn't just what you publish about yourself. AI systems also rely on external sources, editorial coverage, and recurring third-party mentions to assess companies, brands, and subject matter expertise.
Companies that are only visible on their own website often fail to reach their full potential.
AI Systems Need Sources. PR Creates Them.
How Performance PR Strengthens AI Visibility
Companies invest significant time in blog posts, landing pages, white papers, and SEO. That's important but it primarily builds visibility on channels they own. To earn trust and establish credible third-party authority, additional signals are needed: mentions in relevant media, expert articles and interviews, editorial backlinks, and consistent visibility around the topics that matter most.
Well-executed, results-driven Performance PR does more than generate reach. It creates publicly accessible, editorially vetted content that credibly connects companies, experts, and key topics. The result is a strong network of high-quality signals that are increasingly important for both search engines and AI-powered systems.
Ein Fachmedium beschreibt Ihre Expertise aus einer unabhängigen redaktionellen Perspektive.
Fachartikel, Interviews und Expertenbeiträge liefern belastbare Aussagen, Definitionen und Einordnungen.
Wiederkehrende Veröffentlichungen helfen dabei, Ihr Unternehmen mit bestimmten Themen und Kompetenzen zu verbinden.
Your Result: A Ready-to-Execute PR Roadmap!
You'll receive an honest assessment of your PR potential, along with actionable recommendations for topics, media opportunities, and your next steps.
Deep Expertise. Too Little External Visibility.
The Visibility Challenge Facing Many B2B Companies and Brands
Many B2B companies have valuable expertise, experienced specialists, and compelling solutions. Yet they remain largely invisible in the media, search results, and AI-generated answers.
In most cases, it's not because they lack substance.
Instead, the problem is usually that product messaging is too promotional, valuable expertise remains locked inside the company, and most relevant content is published only on owned channels. On top of that, experts are often not positioned consistently, and stories are developed from the company's perspective rather than from the perspective of journalists and their audiences.
comprisma turns your existing expertise, experience, and product strengths into media-ready stories that journalists want to cover.
Our Approach to Greater AI Visibility
Turning Company Expertise into Media-Ready Stories
We don't expect you to come to us with ready-made PR stories. Instead, we analyze your offering, positioning, expertise, and the questions shaping your market. From there, we develop stories that are simultaneously:- relevant to journalists and editors,
- echten Nutzwert für Zielgruppen bieten,
- valuable and genuinely useful to your target audience,
- showcase your experts and their expertise,
- create credible external sources that strengthen your visibility in search engines and AI-powered systems.
The Media Engine for AI Visibility
Systematic Editorial Visibility Instead of One-Off Successes
The comprisma Media Engine combines story development, expert insights, media outreach, and editorial execution into a structured, repeatable process.
Story development, expert insights, media outreach, and editorial execution-brought together in a structured, repeatable process.
We define the topics, questions, and audiences your company should become known for.
We identify which topics are already well covered, where information gaps exist, and where your expertise can add meaningful value.
We turn product strengths, real-world experience, proprietary data, and expert knowledge into stories that resonate with journalists and fit naturally into editorial coverage.
We work closely with your subject-matter experts to develop credible perspectives, compelling examples, and well-supported insights.
Relevant journalists and editorial teams receive a clear, valuable, and non-promotional story proposal.
Media Engine Packages
Choose the PR package that fits your goals.
Flexible, powerful, and results-driven: Our Media Engine packages turn your expertise into media-ready stories and place you in relevant trade, industry, and business publications.
MEDIA ENGINE
Pilot
5.000 €
(one-time)
Ideal for getting started
Perfect for assessing your PR potential and launching your first strong media story.
Included:
- Research-based PR potential analysis
- Development of one media-ready story
- PR pitch, including setup and execution
- Goal: 2 or more AI-relevant media placements
- No success fee during the pilot.
Good to know:
The pilot is the ideal starting point for a subsequent six-month collaboration.
MEDIA ENGINE
Performance
2.500 €
(monthly)
Best value for money
Our six-month program for continuous editorial visibility and long-term AI visibility.
Included:
- Ongoing topic analysis and development
- Refinement of media-ready expert stories
- 1 PR pitch and targeted media outreach per month
- Goal: ≥ 2 editorial placements per month
- Expert coordination and editorial refinement
- Interviews, expert articles, statements, and backlinks
- Comprehensive performance reporting
Success fee for qualified media placements:
- Base: 1.500 €
- Premium: 3.000 €
- Leading media outlet: 5.000 €
MEDIENMOTOR
Authority
Custom
More for more
For companies that want to be recognized as thought leaders in their market.
Possible components:
- Multiple PR pitches per month
- Studies and reports as PR hooks
- Social media management for experts and corporate channels
- Sales enablement with proof sheets and more.
- Additional web content for SEO and AI visibility
Good to know:
Media Engine Authority is tailored to your specific goals.
Measurable Results
Editorial Placements, Reach, and AI Visibility.
Flexible and Scalable
From a pilot project to a long-term authority strategy.
Results-Driven
We work on a performance-based model, focused on delivering meaningful editorial placements.
Lasting Impact
Build Trust, Secure Visibility, and Support Growth.
For B2B Companies with Real Expertise to Share
Performance PR with an AI Effect
Performance PR is especially effective for companies with real substance: deep expertise, proprietary data, clear product advantages, market experience, distinctive perspectives, or consultation-intensive solutions. These are the foundations for stories that journalists genuinely want to cover.
That's why the comprisma Media Engine is especially well suited for companies that don't want to communicate more loudly—they want to become more visible, more credible, and more recognized for their expertise.
Innovative Tech + Software
Innovative Tech & Software
For established providers and startups that want to increase the visibility of their solutions and product benefits beyond their own channels. We turn features, use cases, and expert knowledge into stories that resonate with trade media, decision-makers, and AI-powered search.
Market Entry into Germany, Austria & Switzerland
For international brands looking to build trust, gain media access, and establish local relevance in the German-speaking market. We translate global messaging into stories that resonate in the DACH region and are relevant to German trade and business media.
Tax, Legal, Finance & Consulting
For complex topics that require deep expertise and therefore have strong potential for high-quality editorial coverage in trade media. Whether it's e-invoicing, tax technology, legal operations, finance automation, or enterprise IT, we turn complex topics into media-ready stories. And make them visible in AI.
Consultation-Intensive Offerings
For companies and brands whose solutions don't have to be highly complex but are not yet well known in the German-speaking market. We translate your offering, value proposition, and brand promise into locally relevant stories that resonate with both the media and your target audiences across the DACH region.
Visibility in the Media That Matters.
A selection of leading trade, business, and national media outlets where comprisma has secured editorial coverage for clients, experts, and their stories.
Visibility Across Print, Online, Search, and AI.
Build AI Visibility Systematically with the Media Engine
The Media Engine is designed to consistently secure high-quality editorial placements in the media outlets that matter most.
By default, we develop and execute one prioritized media pitch each month. With the right stories and strong client collaboration, this typically results in two or more qualified editorial placements.
And you're not simply paying for PR activity. Our model combines a predictable base fee with performance-based compensation tied to the editorial placements we actually achieve.
Measure and Report AI Visibility Professionally
AI Visibility shouldn't be based on assumptions, it should be measured systematically. That's why we use professional monitoring software to track whether and how your company, experts, products, and key topics appear in responses from ChatGPT, Claude, Perplexity, Gemini, Google AI, and other AI systems. We regularly test predefined search queries and prompts to monitor your visibility over time.
Our monitoring reveals where your brand is mentioned or recommended, which sources AI systems rely on, and how you compare with relevant competitors. It also analyzes cited sources, response sentiment, regional differences, and changes in visibility over time.
We present the results in clear, easy-to-understand reports. You'll see where you've already established authority, which questions your competitors dominate, and which media outlets, sources, and topics offer the greatest opportunities to strengthen your visibility. This makes progress measurable and provides concrete guidance for your next PR, content, and thought leadership initiatives.
Why comprisma?
Great PR Is Built on Relevance. Not Noise.
Many B2B companies have deep expertise. But their communication often still sounds like product messaging, sales arguments, or generic innovation rhetoric. comprisma turns that expertise into stories with real substance - stories that resonate with editorial teams, earn media coverage, and capture the attention of relevant publications.Strategic Precision
Our stories are developed at the intersection of market dynamics, audience needs, media logic, and strategic positioning.
Deep Subject-Matter Expertise
We immerse ourselves in complex offerings and turn them into clear, credible, and media-ready stories.
Honest Assessment
Not every story has media potential. If it does, we'll show you. If it doesn't, we'll tell you.
The Courage to Be Relevant
We help companies stand out instead of sounding like everyone else.
Helping B2B Companies Across the DACH Region Since 2013
Experts in Complex Topics, Technology, and Consulting
Measurable Results Through Editorial Visibility
Personal. Collaborative. Professional.
Ready to Build Your Media Visibility?
Find out whether your business has the potential for Performance PR and AI Visibility.
Frequently Asked Questions
Everything else you should know about AI Visibility through Performance PR
SEO remains important. However, AI Visibility extends beyond your own website. External sources, editorial mentions, and recognized subject-matter authority also play a critical role. That's why SEO, content, and PR work best together.
The first editorial placements can often result from the very first media pitch. Building lasting authority and consistent visibility, however, typically takes several months. That's why the Media Engine is designed as a six-month program by default.
No. They can certainly help, but they're not a requirement. Media-ready stories can also be built from expert knowledge, market insights, customer questions, practical experience, product strengths, or well-defined points of view.
What matters most is topical relevance, editorial credibility, public accessibility, and the quality of the coverage. For many B2B topics, a highly specialized trade publication can be far more valuable than a high-reach consumer media outlet that isn't relevant to your industry.
"
“Together with comprisma, we built our B2C content marketing from the ground up – from the very first idea and concept to the finished articles. Many of them still rank very well today.
Working with Björn in particular was and continues to be a real pleasure: highly professional and at the same time very personable. An absolute recommendation.”"
"“By far one of the best agencies I have ever had the pleasure of working with. Fast, highly professional service with consistently tailor-made solutions across social media, PR and overall brand positioning. comprisma also maintains excellent contacts within the media landscape and comes with an unreserved recommendation.” "
"“We have been working with comprisma since August 2022, primarily relying on their strong expertise in PR. They create high-quality content, professionally translate market research data into press-ready copy and place it selectively in relevant media across both B2B and B2C environments. What convinces us most is the combination of quality, reliability, flexibility and the very personal and pleasant way of working together. Our ideas are always well understood and implemented quickly and directly.” "
"A highly specialized digital agency with creative leadership and consistently friendly, supportive teams across consulting and execution."
"“Why comprisma is the best agency at our side? Because the team is always there for us, works with us to develop and evaluate ideas, and consistently delivers excellent results. You can truly rely on great content and PR – and if something does go wrong, it is resolved quickly and effortlessly. A genuine worry-free package.”"
"“The small, highly committed team around Björn Berensmann quickly immersed itself in our niche topic of wild bees. Thanks to strong communication work, they repeatedly manage to inspire editorial teams with our idea: promoting wild bees with a BeeHome.”"
Ready to Build Your Own PR Game Plan?
Take the free PR Potential Analysis today. You'll receive a personalized assessment of your PR potential, along with concrete recommendations for story angles, media opportunities, and the best next steps.
