Possible. Or maybe your current communications agency simply lacks the imagination.
With a passion for strong topics, a truffle-pig instinct for opportunities and a sharp creative sense for media, we take supposedly dull, unsexy or complex stories exactly where they belong: into people’s minds and hearts – and onto the pages of the right publications.
For greater awareness, stronger media presence and genuine brand trust.
Strong Public Relations (PR) & Communications
from Munich.
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Our approach
Appointments & contacts
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Client & project examples
When PR doesn’t work, it’s rarely the product.
It’s usually bad PR.
The truth is: it is rarely the topic itself. And even less often the product or the company.
Much more often, what’s missing is imagination, genuine enthusiasm for the story behind it, and the determination to turn seemingly dry facts into a compelling narrative.
Those who see PR merely as distributing texts rarely win hearts or headlines.
But those who look closer, ask questions, develop topics further and truly care about the subject will find potential for relevant stories everywhere.
We don’t believe in boring topics.
We believe in poorly told stories – and in the fact that this can be changed.
With a passion for strong content, an open eye for real news opportunities and an uncompromising drive to get your messages into the minds and hearts of your target audiences.
Less complaining. More passion. And performance through genuinely strong PR.
This is how we do public relations.
And get you into all the media that matter. Promise.
PR SERVICES & TOOLS
for genuinely strong media relations.
Good PR is not created on an assembly line. Truly strong public relations emerge where people take the time to think, develop real topics – and don’t stop until the story is right.
We do not offer off-the-shelf PR strategies, concepts or channels.
Feel free to see for yourself what we specifically do to strengthen your media presence, reach and brand awareness.
Targeted Media, Influencer & Public Relations
We don’t rely on mass mailings, but on genuine relationships.
With precise outreach, relevant content and sustainable connections to key media outlets and opinion leaders, we place your topics exactly where they are seen.
Across print, online and TV – and with the right multipliers who truly reach your target audiences.
Expert Positioning & Thought Leadership
Whether it’s subject-matter expertise, industry knowledge or innovative visions, we make your expertise visible.
Through targeted placements in trade and business media, as well as podcasts, panels and interviews, we position you and your team as relevant voices in the market over the long term.
Turning knowledge into influence.
Agenda Setting & Topic Management
We monitor trends, societal developments and media debates and use them strategically to align your communication.
This allows us to place your topics with foresight, prepare content in a media-appropriate way and create touchpoints around current narratives that strengthen your relevance in the market and deliberately increase your visibility.
Monitoring & Reporting
We keep an overview – both quantitatively and qualitatively.
In addition to reach and media resonance, we analyze the impact and relevance of your communication. Our reporting transparently shows which activities perform, where potential lies and how your PR work measurably contributes to your objectives.
Clear. Structured. Strategic.
Press Releases (when relevant and used with purpose)
We focus on quality over quantity. We only write press releases when they have genuine news value – and distribute them exclusively to the contacts who are truly relevant to your topics.
With precise targeting, strong headlines and clear journalistic relevance, we ensure that your messages are actually received.
Crisis Communications (when things get heated)
In sensitive situations, clarity, speed and strategy matter.
We stand by your side with rapid situation assessment, precise communication and well-considered statements for media, employees and stakeholders.
So your reputation remains protected and you retain control of the narrative.
Internal Communications
Successful communication is not only important externally. Especially during times of crisis or change, it is essential to inform your own employees quickly, clearly and honestly.
We help you define the right communication cascade and support you in saying the right thing at the right time.
We get people talking about you.
And into the order books
or shopping lists of your customers.
The best way to start is with a free, non-binding introductory call with our Chief Strategist.
Ready for a quick burst of creative firepower? Let’s go.
Industry. Focus. Objectives. Differences?
We speak your language. Always. Everywhere.
Whether B2B, B2C or B2G – we thrive on complex topics and demanding markets. We bring extensive experience from a wide range of fields, including digitalization, banking and insurance, interior design, fashion, sustainability, consumer goods, travel, the public sector and more.
Always audience-focused. Always brand-consistent. Always performance-driven.
We know how complex technology becomes understandable.
We know how insurance can sound sexy and convincing.
We know how sustainability communicates credibility – without greenwashing.
And how niche topics turn into real headline stories.
Our favorite PR clients?
Demanding. Challenging. And outstanding.
Whether international hidden champions, ambitious mid-sized companies, fast-growing start-up brands or successful public-sector organizations – we work exclusively for and with companies and institutions that want more. Those who are not satisfied with boring, off-the-shelf solutions for media relations, public affairs or PR campaigns following the usual playbook.
And we love helping them claim their place on the communication stage. Digital. Print. Social. AI.
Here’s a small selection of our client projects and successes.
How Billit entered the German market using content & PR
With content, PR, and storytelling, Comprisma supports Billit’s entry into the German market. The goal is to quickly build brand visibility, establish trust, and make access to e-invoicing easier for small businesses.
FAQ on Public Relations and Media Relations
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What does PR actually do – and is it worth it for our company?
What does media and public relations work really deliver? If you want to build visibility, trust and relevance, public relations are the right approach. Because good PR opens doors to media, minds and hearts. -
Our topic is very specialized – can you even make it work for the media?
Absolutely. That’s exactly what we’re here for. Whether it’s complex technology or niche industry topics, we identify the right angle, find the media-ready narrative and turn it into credible, relevant stories that resonate. -
What sets you apart from traditional press relations?
We don’t distribute press releases and texts. We develop stories that work. There are no mass mailings or standard press conferences with us. Instead, we focus on audience-specific content, relevant media relationships and strategic corporate communication that delivers real impact. -
Which specific PR services do you offer?
From story development and media relations to thought leadership and crisis communications, we offer the full range of PR tools that define effective media relations. And we are honest about what you don’t need right now. -
Do you work on a project basis or over longer periods of time?
Both are possible. Many clients start with a project and then move into an ongoing collaboration on a retainer basis once they see how well it works. -
What do your public relations services cost?
We calculate transparently. You can choose clearly defined service packages or work flexibly based on effort. All prices can be found in our current price list. -
Do you also handle international PR?
Not in the sense of global PR campaigns. We focus exclusively on the German-speaking market. However, we regularly support international companies with their market entry into the DACH region – helping them position their topics, messages and brands successfully in German-language media. -
How do you measure the success of your PR work?
In addition to reach and clippings, we also look at attention, awareness, image, reputation and overall impact. We analyze where and by which editorial teams a topic was picked up, how it was covered and which approaches proved effective. Our PR reports are clear, easy to understand and always aligned with your objectives. -
How does the collaboration start?
We usually begin with a free introductory call. If it’s a good fit, this is followed by a strategy workshop, after which we move into topic planning and the implementation of the jointly defined public relations campaign. -
Can you support us in a crisis situation?
Absolutely. We are fast, structured and experienced in sensitive communication – both internally and externally. Ideally, we talk through potential crisis scenarios in advance, so we are fully prepared if a situation arises. -
How quickly can we expect to see initial results?
That depends on the topic. Initial contacts with journalists and editorial teams often happen within a few days, with first publications and meaningful reach following after a few weeks. Sustainable impact, however, is achieved through consistent PR work over several months. -
Which industries do you have particular expertise in?
Whether digitalization, sustainability, the public sector or products that require explanation, we are strong in topics and know how to give even niche subjects the right stage. -
Do you also handle internal communications?
Yes – especially during phases of change or crisis. We help ensure that the right messages reach the right people within your organization at the right time. -
Do you also work with influencers or social media?
Yes. We take an integrated approach to PR. When it makes sense, we amplify topics through social media, UGC and creator campaigns, as well as relevant digital channels. -
Why should we choose you?
Because we don’t deliver standard solutions, but real communication work. Because we think along, empathize and perform with passion – creating stories that truly make an impact.
