WITH CONTENT AND PR INTO THE MARKET:
HOW BILLIT IS CONQUERING GERMANY
The German market is not a walk in the park. Strict regulations, high expectations, a critical audience. If you want to succeed here, you need more than a good product: you need visibility, storytelling, and the right messaging.
That’s exactly what we do at comprisma — bold, creative, and a little unconventional. And that’s exactly what we’ve been delivering for our client Billit since the beginning of the year 2025.
BILLIT: FROM BENELUX TO GERMANY
Billit has long been a well-known name across Europe. A market leader in the BeNeLux region for digital accounting and e-invoicing. In 2024, the company entered the German market with a clear mission: to give freelancers, craftspeople and SMEs a solution that is as easy to use as Word or Excel, but as professional and powerful as a full-scale ERP system.
What makes Billit special: even small businesses can send fully compliant e-invoices. Not only by email in the correct formats such as ZUGFeRD or XRechnung, but also via Peppol, the Europe-wide network for secure digital business documents. This puts solo entrepreneurs on equal footing with large corporations.
THE CHALLENGE
In Germany, millions of small businesses are still waiting for a simple solution. Three out of four companies have not yet implemented e-invoicing. Many don’t know where to start. Others keep postponing it due to lack of time. This is exactly the gap Billit is here to close. And this is where we come in.
THE COMPRISMA PLAN FOR MARKET IMPACT: LOUD. VISIBLE. RELEVANT.
Our strategy: integrated communication at speed.
- Content marketing & SEO: Blog articles, guides, comparisons and expert pieces that address real-life digitalisation challenges of the target audience. Written to perform well on Google, but above all to deliver genuine value.
- PR & media relations plus copywriting: Smart placements in trade and consumer media. Helpful advisory articles that solve real digitalisation problems. Content that gets read, shared and quoted. In short: content that lands.
- Direct marketing & ABM: Awareness and door-opener campaigns that put B2B decision-makers directly in focus. Not just opening eyes and ears, but opening doors. Directly. Without detours.
- Social media & community: Building the German presence with creative campaigns and content on Instagram, TikTok and Facebook. Including a social contest with real fire in the engine (literally).
Everything is coordinated.
Everything is designed to make Billit visible in the German market quickly and sustainably.
FIRST RESULTS YOU CAN ACTUALLY SEE
Since the beginning of the year, new sign-ups in the German-speaking market have been steadily increasing.
Demand is growing, and the response to our content has been strong.
The highlight so far: a half-page interview in Handelsblatt, one of Germany’s most influential business publications. The kind of place where DAX executives usually explain how the world works. There, Thomas Philipp Reiter, Head of D/A/CH Markets at Billit, explained why e-invoicing is a real game changer for SMEs.
For us, this is the proof: when content informs instead of just selling, it works.
CONCLUSION: MARKET ENTRY TAKES MORE THAN BUDGET
Billit’s success shows one thing clearly: you can’t simply “buy” the German market.
If you want lasting success here, you need relevance. Content that’s genuinely useful. PR that opens doors. And a story that builds trust.
That’s exactly what we do at comprisma.
And that’s how we help brands make a real impact in Germany.
Thinking about launching in Germany yourself?
Let’s talk.
Agentur für richtig guten Content & PR
Dachauer Str. 14
80335 München
TELEFON +49 (0) 89 95 45 754 - 50
E-MAIL hallo@comprisma.de
