ADVISORY CONTENT THAT CONNECTS
AN ONLINE GUIDE THAT DOMINATES SEO RANKINGS
What happens when content marketing is consistently developed from the user’s perspective rather than from the product angle? In the best case, it results in a digital offering that informs, provides guidance and builds trust. That’s exactly what we achieved together with the marketing team at Bayerische, a German insurance company.
For several years, we have been responsible for Bayerische’s online advisory platform, building it from the ground up. From strategic concept and editorial work to continuous optimisation. The result is a strong, well-structured content ecosystem that convinces readers and performs exceptionally well in Google search results and AI-driven search alike.
SUCCESS STRATEGY: REAL ADVICE INSTEAD OF MARKETING PROMISES
From the very beginning, one thing was clear: the content should not sell. It should help.
Instead of classic product messaging, we developed an editorial concept focused on real, everyday challenges. Concrete situations, genuine questions, potential risks and clear, understandable answers.
THE EDITORIAL FOCUS:
- Identifying risks before they turn into real problems
- Explaining connections instead of adding complexity
- Showing options for action before it’s too late
Whether it’s an insurance term, a claim scenario, a preventive measure or a legal detail, every article is designed to enable people to make informed, confident decisions.
CLEARLY STRUCTURED. SEO-OPTIMIZED. EASY TO UNDERSTAND.
Content that convinces must also work technically. That’s why SEO criteria, semantic analysis, and user guidance were built into every article from day one. The result is a content system that doesn’t just provide answers, but is also reliably found.OUR SUCCESS FACTORS:
- targeted keyword research based on real search intent
- structured, WDF*IDF-driven content formatting for maximum readability
- smart internal linking and clear calls to action
- genuine editorial quality with expert validation
ONLINE VISIBILITY THAT LASTS
Many of the articles we created have ranked stably on page one of Google for years, including numerous evergreen topics with high search volume. Examples include:
- What are pension points?
- Energy efficiency classes for houses
- Water damage in rental apartments – what to do?
- Symptoms of weather sensitivity
- How to spot a poor job reference
This makes the online guide more than an editorial success. It contributes measurably to organic reach and overall website performance. A significant share of traffic to key pages now comes directly from this content.
CONTENT MARKETING WORKS – WHEN IT’S DONE RIGHT
What started as an editorial service for customers is now a strategic communication tool with strong visibility and real added value. Together with the marketing team at Bayerische, we focus on clear content, human perspectives and editorial precision, aligned with real digital needs.
Would you also like to use content marketing to build more visibility, trust and relevance?
Then let’s talk. comprisma creates content that gets found – and delivers results.
Agentur für richtig guten Content & PR
Dachauer Str. 14
80335 München
TELEFON +49 (0) 89 95 45 754 - 50
E-MAIL hallo@comprisma.de
