WEBSITE RELAUNCH FOR DEUTSCHES THEATER

COMPRISMA MODERNIZES THE MUNICH STAGE ONLINE

Over the coming months, the experienced web team of the young digital agency will thoroughly modernize the somewhat outdated online presence of the well-known Munich theatre.

Based on an existing concept developed by the theatre’s own marketing department, the comprisma experts are rebuilding the highly frequented website from the ground up — visually, editorially and technically.

RELAUNCH PLANNED FOR THE LONG TERM

At the same time, the familiar and much-loved features of www.deutsches-theater.de will remain, as will the stage’s distinctive visual style, which has successfully represented Munich’s theatre scene for years. Since early 2015, after extensive renovations, the theatre has once again been performing at its historic main venue on Schwanthalerstraße 13.

Key elements of the digital “renovation” include a contemporary redesign with full responsiveness, further improvements to the visitor experience and ensuring the long-term technical viability of the website.