NEW WEBSITE FOR A MEDICAL PRACTICE CENTER
WITH STRUCTURE, CONTENT AND SEO TO THE TOP FOR OPHTHALMOLOGY + VASCULAR MEDICINE
With the opening of their new practice center for ophthalmology and vascular medicine at Münchner Freiheit, Prof. Dr. Ricarda Schumann and Dr. Romy Schumann once again commissioned comprisma to build their digital presence — and with it a central objective: to make the visibility of the new center in Schwabing measurably successful online from day one.
The goal was an online platform that not only convinces visually, but also meets the highest standards structurally, editorially and technically. A website that puts patients at the center — and at the same time is reliably found on Google and in AI-powered search.
TWO SPECIALTIES, ONE WELL-STRUCTURED CONCEPT
The practice center combines two specialized medical fields: ophthalmology and vascular medicine (angiology). It was clear from the start that a simple, traditional website would not meet the requirements.
Together with the practice team, we therefore developed a concept that reflects both specialties in a clearly separated yet interconnected structure. The solution: a WordPress multisite installation with a central homepage that directs users specifically to the respective medical field.
From a design perspective, we opted for a yin-yang approach — two primary colors, one visual language, two connected yet clearly distinct identities that complement each other harmoniously and visually emphasize the specialization. The result is clear orientation without disruption and a sense of trust from the very first visit.
VISIBLE THROUGH SUBSTANCE: SEO THAT ACTUALLY WORKS
Instead of expensive SEO measures such as link building or keyword stuffing, we rely on a strategy that delivers long-term results: structured content, technical precision and clear user guidance.
WHAT THIS MEANS IN PRACTICE:
- SEO-oriented individual pages covering symptoms, diagnoses and treatments
- Targeted keyword analyses and semantic optimization
- Logical internal linking and clearly structured navigation
- WDF*IDF-based content optimization for maximum visibility
- Meta and snippet optimization with a medical focus
The goal was to meet the information needs of patients in the best possible way — not only professionally accurate, but also clear, accessible and trust-building.
RANKING #1 ON GOOGLE – WITHOUT LINK BUILDING, ADS OR KEYWORD SPAMMING
Shortly after launch, the practice center’s pages were consistently ranking in the top 3 on page one of Google for all relevant core keywords. And they still are — more than a year after going live.
All without paid advertising, purchased backlinks or other expensive (and often unsustainable) SEO tricks. The consistently high, high-quality traffic confirms our content- and logic-driven approach with a clear user focus: those who structure content intelligently, think strategically and put people first will be found.
The practice center at Münchner Freiheit shows how modern medical care and professional digital communication can go hand in hand. With the right strategy, a clear structure and high-quality content, a website becomes more than just a showcase — it becomes an active driver of success.
Are you also planning a website relaunch or the digital development of your brand?
Then talk to us. We develop online solutions that deliver real impact.
Agentur für richtig guten Content & PR
Dachauer Str. 14
80335 München
TELEFON +49 (0) 89 95 45 754 - 50
E-MAIL hallo@comprisma.de
