Our VIP campaigns open doors that usually stay closed.
Because concept, creation and continuous optimisation of high-performance, exclusive and memorable account-based campaigns is exactly what we do. No off-the-shelf tactics. No 08/15. High-end only.
Step in. Start conversations. Close deals.
We create seriously effective
Direct Marketing & Account-Based Marketing from Munich
Meet the Strategist!
Direct Marketing Services
Let's talk!
A perfect fit? Absolutely.
Case Studies
WHEN SALES AREN’T WORKING, IT’S NOT ALWAYS THE OFFER.
IT’S THE LACK OF ACCESS.
Many companies know their ideal customers – yet never reach the real decision-makers. Especially in exclusive B2B target groups, tight markets and high-budget environments, this is no coincidence. If you keep hitting dead ends, you need a different approach.
We don’t believe in unreachable decision-makers. We believe in individually planned, investigative outreach strategies that open doors. With tangible, creative door openers that get noticed – and remembered.
So you don’t just make contact – you start real conversations.
Less standard. More impact. Real leads and meetings for your sales team.
READY FOR DIRECT MARKETING THAT DELIVERS?
WE KNOCK ON DOORS FOR YOU AND START THE CONVERSATION.
PR MEASURES + TOOLS
for truly effective Direct & Account-Based Marketing
With comprisma, you gain an agency that thinks account-based marketing strategically and executes it at a premium level.
From in-depth target account analysis and creative concept development to tangible door-opener campaigns that land directly on decision-makers’ desks.
So your sales team gets where others are left standing outside.
Development & Design of Tactile, Personalized Door Openers
Based on these insights, we conceptualize and design unique, physical door openers tailored precisely to the interests and needs of each individual decision-maker. This way, your door opener becomes a guaranteed conversation starter — not something that ends up in a drawer.
Production & Shipping of Individual Packages
We handle the entire process: from high-quality production to shipping the packages – making sure they don’t end up in a pile, but directly on the decision-maker’s desk.
Sales Briefing & Follow-up Strategy for Your Sales Teams
For every Door Opener, we provide a tailored sales briefing. Your team receives all relevant insights and clear recommendations for personal outreach and the perfect follow-up strategy.
Optional: Supporting Digital Campaigns
If required, we support the campaign with targeted digital activities such as LinkedIn campaigns, retargeting or personalised emails – for more touchpoints and stronger resonance.
Reporting & Analytics
We make results measurable: clear reports, transparent KPIs, and actionable insights. So you always know what works – and where we fine-tune to create even more impact.
INDUSTRY EXPERTISE MEETS A DETECTIVE’S INSTINCT
Whether mechanical engineering, IT, finance or specialized services: we know how to gain access to complex B2B target groups – and how to spark decision-makers’ curiosity.
From technology and healthcare to associations and niche markets: we speak your industry’s language. So your door opener is truly relevant.
make complex technology easy to understand
make insurance sound sexy and convincing
communicate sustainability credibly without greenwashing
turn niche topics into real headline stories
OUR FAVORITE CLIENTS FOR ACCOUNT-BASED & DIRECT MARKETING?
AMBITIOUS. PREPARED. BUT (STILL) UNSUCCESSFUL.
We work with companies that know their target audience inside out and understand that every new contact counts – from strong mid-sized businesses to international champions. If you want to get your foot in the door, you’re in the right place with us.
Because our best projects happen where sales and marketing truly work together: with tailored measures, creative gimmicks and measurable impact.
Creative. Individual. Always focused on real meetings and real results.
FAQ ON DIRECT & ACCOUNT-BASED MARKETING
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What does account-based marketing actually deliver – and is it worth it for our company?
If you want to reach specific companies with clear demand and high potential, ABM is the most effective approach. Instead of broad outreach, we focus on highly personalized actions that land exactly where they matter most – with your key target accounts. -
We only have a small number of potential customers – does direct marketing even work?
Especially then. In narrow B2B markets with complex products, every single contact counts. With creative, tangible door openers and a highly targeted approach, we turn small target groups into concrete leads – and long-term relationships. -
How does your approach differ from traditional direct marketing?
Instead of standard mailings or generic emails, we create individual campaigns tailored to the people who actually make the decisions in your target accounts. Our account-based marketing is built on research, relevance and true personalization — not mass outreach. -
Which ABM services do you offer specifically?
From target account analysis and the development of creative door openers to a clear follow-up strategy for your sales teams: we approach ABM holistically. Complemented by digital campaigns, tracking, reporting and strategic consulting. -
What’s the difference between direct marketing and account-based marketing?
Direct marketing is a channel — ABM is a strategy. With ABM, you deliberately select relevant target accounts and develop tailored actions for each of them. Direct marketing is often a key instrument within ABM to initiate contact and start conversations. -
How does a typical project work with you?
After an initial, no-obligation introduction, we run a strategy workshop. From there, we move into target account profiling, concept development and campaign execution. Always with close alignment, feedback loops and clear performance measurement. -
How personalized are your door openers really?
Very. We analyze interviews, social media profiles, and digital footprints of your contacts. Based on this, we create personalized content and tactile elements that clearly show: we understand what truly matters. -
Can you also run ABM campaigns for international target audiences?
At the moment, we focus on the German-speaking market. We do support international campaigns on a selective basis — feel free to reach out when it becomes a concrete requirement. -
How do you measure the success of an ABM campaign?
We track touchpoints, responses and agreed meetings. In addition, we analyse leads, engagement with the outreach and qualitative feedback. Our reporting is clear, transparent and strategically actionable. -
How long does it take to see results?
Often just a few days. Initial reactions to relevant, personalized messages usually come quickly. Sustainable success, however, is achieved through long-term, strategically built campaigns. -
Does your offering also fit smaller companies?
Yes – as long as you know your target audience precisely and are willing to invest strategically. We work with mid-sized businesses as well as large B2B players with a clear key-account focus. -
Why should we choose you in particular?
Because we don’t treat ABM as a buzzword, but as a proven method. We analyse your target accounts, develop tailored strategies and create real conversations. And because we execute campaigns that stick.
